2015 / Design Thinking & Facilitation, Development, Product Strategy, UX Design, User Research


Create a product that would help employees at enterprise level companies discover career opportunities and create a plan to get them there.

This project was completed at Ignite.

Addressing our biggest unknowns

Functioning in 1-week sprints, we conducted user interviews, built prototypes, and ran experiments to test various unknowns. The main questions we were looking to address in this initial discovery phase were:

  1. Problem validation: Is this really a problem for employees of big companies?
  2. Onboarding: Can we get the information we need to provide meaningful recommendations without losing people in the process?
  3. Email engagement: Can we entice employees to take action from an HR email?
  4. Sales: Is our product appealing to HR executives?

We received a strong enough signal from each of these tests to move forward with the next phase of product development.

Smart career recommendations

We are currently rolling out the third iteration of Wayfind. After completing a short onboarding process, users are given career recommendations based on their personality, background, and areas of interest.

Each role card is scored relative to the user's personality, education, experience, and skills.

The whole picture

Clicking on a role card reveals more information about the role as well as an in-depth score breakdown and possible career paths. We want to give the user enough data to determine if this role is a potential fit for them, now or in the future. Breaking the score into intrinsic and extrinsic measures gives the user a more realistic sense of their compatibility with a role regardless of readiness. We want people thinking not only about their next job, but about planning their future career path as well.

From A to B

Once a user has identified a role that they like, Wayfind will walk them through the process of creating a plan to get there.

  • Ian Fiske
    Data Science, Strategy
  • Jason Kellum
    Development, UX Design
  • Mark Montroy
  • Sean Paley
    Product Management, Strategy
  • Danilo Quilaton
    Brand Identity, Development, UX Design, Visual Design